Helping Contractors Build an Unstoppable Online Presence
Hi, I’m Tom Scalisi, and I founded Redtail Pro in 2025 with one simple goal: to help contractors and tradespeople bridge the gap between their expertise and the latest marketing strategies. As someone who has worked directly in the trades, I know how difficult it can be to juggle running a business while staying on top of the fast-moving digital landscape. That’s where I come in. I use proven content marketing and SEO strategies to make sure the right customers find my clients—organically, consistently, and profitably.
Built on Experience, Driven by Results
Before launching Redtail Pro, I spent years working as a contractor, which gave me firsthand insight into the challenges tradespeople face when trying to grow their businesses.
In 2019, I transitioned into writing and content marketing for the home improvement, construction, and trade industries. Over the years, I’ve had the privilege of working with some of the largest media outlets in the industry, including This Old House, Bob Vila, Family Handyman, Forbes, Pro Tool Reviews, Levelset, and Procore. This blend of hands-on experience and industry expertise is what gives Redtail Pro a unique edge when it comes to delivering content that speaks directly to your ideal customers.
Who Redtail Pro Serves
At Redtail Pro, I partner with contractors and tradespeople across various industries, including:
✔ General Contractors
✔ Plumbers & Electricians
✔ Roofers & HVAC Companies
✔ Commercial & Residential Trades
And more! Whether you’re a solo operator or leading a growing team, I tailor strategies specifically for your business needs.
What Sets Redtail Pro Apart?
✅ I Speak Your Language – With my background in the trades, I know exactly what works and what doesn’t when it comes to attracting your ideal customers.
✅ Honesty & Transparency – No gimmicks, no fluff. I focus on real strategies that produce real, measurable results.
✅ Quality Over Quantity – Every piece of content is crafted with care, ensuring that it’s high-value marketing that resonates with your audience.
✅ Personalized Service – Every piece of content and strategy goes through me personally. While I work with trusted freelancers, I oversee everything to make sure it meets my high standards of quality.
My Mission & Values
At Redtail Pro, my mission is simple: to help contractors create an unstoppable online presence so they can grow their businesses and become the #1 choice in their area. I believe in:
✔ Honesty – Clear, transparent communication and ethical marketing practices.
✔ Mutual Profitability – If you succeed, I succeed. My strategies are built for sustainable, long-term growth.
✔ Education – I believe in helping clients understand the ‘why’ behind their marketing strategies, not just the ‘what.’
The Future of Redtail Pro
As I look to the future, my vision for Redtail Pro is clear: to become the #1 content marketing partner for contractors. As I grow, I’ll continue to refine strategies, expand offerings, and ensure that every contractor I work with receives the best service and results.
Let us together build a flourishing business
When connected with us, you aren’t growing your business alone. We have your back and put in our best to contribute to the growth of your entire team and organization. So, if you are looking for the right agency that’ll help you build a good online presence and bring in more conversions and revenue, we are right here!