If You Don’t Post, Don’t Complain | Redtail Pro 📢 If You Don’t Post, Don’t Complain 📉 Why content is the key to your contractor SEO strategy. Contractors are often quick to say, “My website doesn’t do anything for my business.” But here’s the truth: if your contractor SEO strategy doesn’t include regular content updates, […]
Your Website Exists. Now What? | Redtail Pro 🛠️ Your Website Exists. Now What? 🛠️ Let’s turn that digital billboard into a lead-generating machine. So, you built a website. Great! 🎉 But if it’s sitting there collecting digital dust, it’s not helping your business. For contractors and construction companies, having a website without any content
How To Stand Out with SEO for Construction Companies
How to Stand Out in a Crowded Construction Market: The Power of SEO for Construction Companies Let’s be honest—the construction industry is competitive. Whether you specialize in residential remodeling, commercial construction, or general contracting, you’re up against a crowded market where every company claims to be the best. So, how do you actually stand out?
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Reputation Management for Contractors
How to Get More Reviews and Win More Clients Let’s be real—your reputation as a contractor isn’t just about doing great work anymore. These days, if you don’t have a solid online reputation, you’re basically invisible. Gone are the days when word-of-mouth referrals were enough. Now, users trust online reviews as much as their neighbor’s
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Digital Marketing for Contractors: Biggest Mistakes (And How to Fix Them)
Many contractors and construction companies are highly skilled in their trade but struggle when it comes to digital marketing efforts. Without an effective contractor marketing strategy, they risk losing business to competitors who have embraced online marketing. Even small marketing mistakes can cost a contracting business valuable leads, website visitors, and revenue growth. In this
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Stop Relying on Word-of-Mouth Alone: Build a Contractor Lead Generation Strategy That Works
For many contractors, word-of-mouth referrals have always been the cornerstone of their contractor lead generation strategy. And while a solid reputation is invaluable, relying solely on referrals is risky in today’s digital world. What happens when referrals slow down? How do you reach new potential customers who haven’t heard of you yet? The answer: A
Why Contractors Who Invest in Content Marketing Will Win in 2025
The landscape of contractor marketing is changing rapidly, and 2025 promises to be a year where those who invest in effective digital marketing efforts will see exponential growth. Whether you’re running a contracting business, offering contractor marketing services, or even just starting out, focusing on the best marketing strategies for contractors can make all the
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13 Marketing Ideas Construction Company Owners Should Consider
Let’s face it: Word of mouth ain’t enough anymore. A construction company’s success (especially a newer company) hinges on effective marketing strategies that enhance revenue and visibility by attracting the right potential clients and helping businesses grow. Whether you’re a small construction firm or a large construction company, implementing the right construction marketing ideas can
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Is Your Contractor Digital Marketing Working? A Simple Test
Contractor digital marketing can be a really confusing landscape. I often think of it like trying to drop a marble into a cup from the top of a building (hang in there with me—it’ll make sense). You do your best to judge the wind and angle, and carefully release the marble. As it drops, you
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The Power of Blogging: How a Blog Can Generate More Leads
In the competitive construction industry, contractors must continuously seek innovative ways to stand out from the crowd and attract potential clients. With more homeowners and businesses turning to the internet to find services, contractors need an effective strategy to boost their online presence. One of the most powerful tools in content marketing for contractors is
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